Does your solution really need blockchain?

Block chain

Blockchain is fast becoming the new go-to-tool that promises to be the panacea for every problem. Everywhere I turn I’m seeing solutions popping up using blockchain to ‘solve’ a problem which has already been solved by regular web-tech.

For instance, I’ve read a number of whitepapers where companies are planning on using blockchain to track advertising. The rationale is often that it brings trust to a low trust environment.

This may be true, but the cost of running a distributed ledger to authenticate and store this data is far beyond what ad networks would consider to be reasonable. The volume of data stored is immense and aside from the fact that it would severely bloat the blockchain, the cost would be significant.

It’s a perfect case of using blockchain when a regular tracking solution would work just fine. It looks fantastic on the ICO, but if you critically consider that ad tracking data doesn’t need to be eternally stored and that by some estimates the cost of storing data on Ethereum works out to approximately 17,500 ETH/GB, or over $5Mil/GB the cost would be prohibitive.

When we started considering solutions for our product, we didn’t start with the premise that blockchain would solve it. We built our ecosystem using web server technology backed by robust databases and redundancy systems.

It’s only when we started investigating ways to improve our business, by adding immediate settlement of cash back rebates and giving our users the ability to instantly transfer their funds that we settled on blockchain as a solution.

In our instance, we wanted to create an ecosystem in which the consumer could get paid their rebates and instead of accruing towards a minimum threshold before getting paid. In some cases, this threshold could take months, or for infrequent users, years to reach.

By providing our users with a wallet that enables them to receive their rebates and cash back immediately, without high processing fees, we expect to significantly increase adoption and usage.

Developing a customer wallet and smart contracts to govern the transactions allows us to scale users exponentially, cut down on transaction processing costs and pass more value to our users, while assuring that the permanence of the transactions are maintained, through the blockchain.

A win-win solution if ever there was one and a good business case for blockchain.


(Article originally published on Medium ->

CashBag’s August PayDay

CashBag PayDay

CashBag pays out  mega ZAR this PayDay

As we say goodbye to winter (yay!!) we get to end it off on a high note – with a CashBag PayDay!

Every 3 months CashBag pays out your CashBag balance – and each one has been bigger than the last. Believe it or not, this makes us very happy – to know that CashBag is helping online shoppers save money for doing what they already do – shop online at their favourite online stores.

Our next PayDay is 30 November, so make sure you keep shopping through to keep those savings rolling in.

We are constantly adding new offers to make sure you have a variety of shops to choose from.

Until next time…

Happy Shopping 🙂


Another CashBag PayDay!

CashBag PayDay Q1

CashBag PayDay is on a roll

The month of May marked the second CashBag PayDay for 2017, and what a payout it was!

One loyal CashBag user walked away with over R7000 – CASH! 👏 👏 👏

With so many great offers on CashBag to earn cash back from, there’s something for everyone. The more you shop through or the CashBag Rewards App the more money you save – you’re already shopping online, why not get paid to do so?

Book Flights, plan holidays, buy clothes, sign up for online courses, buy gifts for friends and family – the possibilities are endless! And with every purchase you make through CashBag you earn cash back – so simple!

Happy Shopping 🙂


CashBag goes Mobile with the CashBag Rewards App

CashBag Rewards App

Have you downloaded the CashBag Rewards App yet?

April has been a very exciting month for us here at CashBag as we launched the CashBag Rewards App!

Download the CashBag Rewards App from the Google Play Store today and start earning cash back from the palm of your hand

Final all the current deals, promotions and coupons available at your favourite online stores.

Favourite Stores
Keep track of the latest online stores that get added to CashBag

My Profile
Keep track of your pending cash back, cash back history and details on your next CashBag Pay Day

Deal Alerts
Never miss a great deal with push notifications of the latest sales and money-saving coupons

Happy Shopping 🙂

PS iOS App coming soon!


The Retail Apocalypse is coming!

retail apocalypse

The trend has started, SA retail brands need to get ahead of it.

It sounds very dramatic, doesn’t it? Well, it should, because it is!

In a recent article published on Business Insider, “thousands of mall-based stores are shutting down in what’s fast becoming one of the biggest waves of retail closures in decades. More than 3,500 stores are expected to close in the next couple of months.” We’re not talking small niche stores, we are talking the likes of JCPenney, Macy’s, Sears, and K-Mart among the companies shutting down stores, as well as chains like Crocs, BCBG, Abercrombie & Fitch, and Guess.

You might read that and think “But that’s US brands, SA is safe”, but let’s be honest, as sure as day follows night, SA follows the US. So take note – it’s coming.

It’s been a tough couple of years economically for South Africa. Consumers have had to tighten their belts and cut down their spending to keep their heads above water. Which means fewer sales for big department stores while their expenses (i.e. rent, infrastructure, merchandise etc) continue to increase year on year. On top of that, consumers are devoting more of their “fun” money to restaurants, travel, and technology, and spending less on apparel and accessories.

So who is going to survive? Brands that have invested in eCommerce that’s who!

According to the article, many retailers are exiting the brick-and-mortar space completely and turning to an online model instead. According to a Bloomberg report, “Bebe is closing all its stores (about 170) to focus on increasing its online sales”. The Limited also recently shut down all 250 of its stores, but it still sells merchandise online.”

Other department giants such as Sears and JCPenney, are diminishing their store counts in an effort to unload unprofitable locations and try to stagnate losses.

The trend has started, what SA brands need to do is get ahead of it.

Food for thought:
  • eCommerce already makes up 1% of SA’s GDP – that sounds small, right? But take into account that South African shoppers spent an estimated R28.8 billion online in 2015, and this is expected to rise to nearly R46 billion in 2017, according to PayPal’s global survey conducted by Ipsos on consumer shopping habits.
  • PayPal alone has about 600 000 active account users in sub-Saharan Africa, with the bulk of users being South African.
  • The rapid penetration of affordable smartphones in SA will be a driving force of eCommerce in SA, breaking down the barriers of lack of Internet access and the cost of broadband.

South African retail giants such as Pick n Pay, Woolworths, and an Edcon Holdings have taken up eCommerce seriously, according to Authur Goldstuck, Managing director of World Wide Worx. Others like Mr Price, Truworths International and The Foschini Group are bolstering their online shopping channels.

What do these brands know that you don’t?

The dawn of eCommerce is upon us; don’t be left behind wondering where it all went wrong!

Need a little help to bolster your own eCommerce strategy? Contact today.

Earn more Cash Back – Share your Shopping Secret

Refer a Friend

Tell your friends

So, last month we announced the launch of our Refer a Friend campaign, where you earn an additional R25 in your CashBag account for each successful referral you send us. Plus your friend gets a R25 welcome bonus just for joining.

For those of you that might have missed how the Refer a Friend works, let me explain:

How Our Referral Program Works:

  • Get paid for every new member you refer to CashBag
  • A successful referral is a member who registers a free CashBag account AND installs the CashBag Button for desktop OR installs the CashBag Mobile App
  • We will pay R25 into your CashBag account for each successful referral you send us and your friend will also benefit by receiving a R25 Welcome Bonus in their new CashBag account.

With so many great offers on CashBag to earn cash back from there’s something for everyone; from travel to fashion and gadgets to health! And the best part of all as a CashBag member the more you shop through CashBag at your favourite online stores the more money you get back!!

So tell your friends, relatives, strangers on the street…the more you refer the more money you get back in your CashBag account!

Happy Shopping 🙂

Disruptive App Promises A More Rewarding Shopping Experience

the eCommerce disruptor

The eCommerce disruptor

With more than 56% of web users having shopped online *The South African eCommerce market is poised for explosive growth as consumers’ flock to discover deals online.

With this in mind the founders of, an eCommerce disruptor, has launched a desktop app that lets consumers discover reward-eligible deals online and earn cash back when they shop.  According to Kirsty Henderson, General Manager, CashBag’s key differentiator lies in the fact that it reinforces consumers purchase decisions and rewards them with instant cash back on thousands of merchants, globally. 

Once shoppers join for free and install the search helper, CashBag alerts them to participating merchants & highlighting savings and special deals, within natural search results.  The innovative component is a toolbar that overlays CashBag’s rewards data over the search results, enabling consumers to better qualify and select shops based on not just search engine placement, but also the loyalty and cash back rewards they offer.

Whereas the industry standard for eCommerce conversion rates varies between 2% – 5% depending on the popularity of the store, shoppers referred by CashBag average a 13.7% checkout rate, or a 4x multiple on the market average.  Ms Henderson attributes this significant increase to shopper motivation.  “People love deals and when you reassure them they’re getting extra value and delight, it closes the loop on the checkout process and results in significantly increased sales.”

CashBag’s game-changing technology enables online stores to compete for shoppers’ attention using rebates and rewards, without cheapening their brand or eroding profitability.  Whereas Search Engine Optimization or Paid Search Advertising was historically the only levers available to advertisers, resulting in merchants with the largest budgets winning the attention war, CashBag now enables smaller brands to compete evenly, paying a cash back rebate only when a sale is made.  According to CashBag, merchants are free to set and change their own reward level & add incentives as their business needs dictate.  CashBag integrates seamlessly with most online stores and independently tracks referred transactions through popular affiliate networks like

It’s All About The Reward – CashBag Relaunches With Bigger Savings

It’s All About The Reward

CashBag,  the cash back rewards program for online shopping, recently underwent a tune-up. The site in addition to having a new look, now boasts more cash saving deals, more offers from local and international partners and more cash back in the consumers pocket.

In July, CashBag launched its CashBag Cash Back Button – A toolbar button that simplifies the process of activating rewards when shopping online. The plugin notifies the shopper each time they visit a CashBag partner website and shows them how much they can save by activating the reward. The CashBag Button also allows shoppers to compare cash back deals right on their Google search results page.

Signing up to CashBag is free and opens up a world of money-saving potential. Every time a shopper makes an online purchase through CashBag, CashBag pays a portion of the checkout total back to the consumer in cash.

“We’re trying to make it as easy as possible to earn money while you shop online, as well as ensure that consumers don’t miss out on any cash back rewards. The CashBag Button notifies you that a cash back reward is available at that particular site, they click on “activate” and continue shopping. It’s that simple, no forms to fill out or points to accumulate,” states CashBag GM, Kirsty Henderson.

The company launched in 2012 with the purpose of offering cash back to it’s members for shopping online; the more they shopped the more they’d earn. While the goal hasn’t changed, the consumer has as well as the playing field. Although reward programs are not a particularly new phenomenon they are becoming increasingly popular. According to The 2016 Truth Loyalty Whitepaper there are over 100 loyalty programs in South Africa with accelerated activity in the last 3-5 years.

Banks, insurance providers and many large retailers offer a variety of loyalty and rewards programs; cash back rewards, points, incentives, coupons and discounts. CashBag is not encouraging consumers to add to their daily activities in order to accumulate points etc. but merely continue doing what they already do i.e. shop online. In a recent report by Word Wide Worx, online retail is around 1% of overall retail in 2016, equating to roughly R9 billion which is up from R7,5 billion from last year. Consumers are shopping online, eCommerce in South Africa is maintaining it’s high growth rate year on year. CashBag is simply stating – keep on shopping and get rewarded for it.

CashBag rewards can be bundled together with other online loyalty and reward programs accumulating to considerable earning potential for the consumer. The Brandmapp Survey 2015 states, economically active South African consumers currently belong to an average of 4.6 loyalty programs meaning, CashBag members are able to earn cash back, loyalty points and discounts in one purchase from the various programs that they belong to. Every quarter consumers are then paid their cash back accumulated in their CashBag account.

CashBag offers cash back on everything from travel and accommodation both locally and abroad to fashion, homeware, gadgets and health and beauty. Boasting over 100 online offers and rewards of up to 30% cash back, savvy shoppers are able to earn cash back on just about any purchase they make online.